Schema Markup Generator
Build valid JSON-LD for Article, Product, LocalBusiness, FAQ, and Organization — copy a clean script tag ready to paste into your head.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "Best CRM Software for Small Business in 2026",
"description": "An honest comparison of the top CRM platforms for small businesses, with pricing and feature breakdowns.",
"image": "https://example.com/article-hero.jpg",
"author": {
"@type": "Person",
"name": "Sasha Lin"
},
"datePublished": "2026-04-26",
"mainEntityOfPage": "https://example.com/best-crm-software",
"publisher": {
"@type": "Organization",
"name": "Example Co",
"logo": {
"@type": "ImageObject",
"url": "https://example.com/logo.png"
}
}
}
</script>Why schema markup matters
Schema markup is structured data — extra information you embed in your page that tells search engines what each piece of content represents. The reward is the rich result: star ratings, FAQ accordions, product prices, recipe times, breadcrumbs in the SERP. Pages with rich results have measurably higher click-through rates than plain blue links.
The five types this tool covers
- Article — for blog posts and long-form content. Unlocks article rich results and helps Google attribute authorship.
- Product — for individual product pages. Unlocks price, availability, and review-star rich results.
- LocalBusiness — for physical locations. Critical for map pack and local search.
- FAQ — for pages with question-and-answer sections. Unlocks the expandable FAQ accordion in search.
- Organization — site-wide marker for the company behind the site. Helps Google build a knowledge panel.
After pasting the JSON-LD, validate it with Google's Rich Results Test before publishing — it catches issues this tool can't (like missing required fields for specific result types).
Frequently asked questions
What's the difference between JSON-LD and microdata?
Both are formats for structured data. JSON-LD is a single <script> block in your <head> — easier to maintain and Google's recommended format since 2015. Microdata is sprinkled into HTML attributes throughout the body. Stick with JSON-LD unless you have a specific reason not to.
Where do I add schema markup on my page?
Anywhere inside the <head> or <body>, but <head> is the convention. The output of this tool is a self-contained <script type='application/ld+json'> block. Paste it once per page; Google will pick it up on the next crawl.
Will schema markup increase my rankings?
Indirectly. Schema doesn't directly boost rank, but it qualifies your page for rich results — star ratings, FAQ accordions, breadcrumbs in the SERP, etc. Those richer listings have higher click-through rates, which over time signals relevance to Google.
How do I test my schema markup?
Paste the generated JSON-LD into Google's Rich Results Test (search.google.com/test/rich-results). It tells you which rich-result types your page qualifies for and flags any errors. The Schema Markup Validator at validator.schema.org is a stricter alternative.
Can I have multiple schema types on one page?
Yes. A blog post can have Article + BreadcrumbList + Person (the author) all on the same page, in separate <script> blocks. Just don't claim the same entity is two different things — that confuses crawlers.
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